Staged is a Web 3.0 based entertainment company that uses the power of technology & community to enhance the concert going experience.
Role - UX/UI Designer, Art Director
Going to a concert is a supposed to be fun. For a brief moment in time we are immersed in an artists world. However we spend most of our time planning how to get there & waiting around.
New technology means experiences we take for granted get a refresh. The advent of web 3.0 & augmented reality creates a great opportunity for more fun, safe, and immersive experience.
Staged is a live concert experience that uses Web 3.0 & AR to create a more exciting concert experience.
Using AR Staged gives users an immersive concert experience while also giving artists the ability to have engaging visuals without an expensive light show.
Users get points, trophies, and extra content when they engage with artists by taking pictures, singing along & dancing with their favorite artists.
Staged has fans safety in mind. Easily locate your friends in a crowd in case you get separated.
Inspired by concert DVDs Staged can engage fans with artists while they're waiting for the show to start.
XR is a growing industry that is expected to be worth 21 billion by 2025 & is expected to see widespread adoption of extended reality tech (AR/VR headsets) in the next 2-4 years.
NFT's, Crypto, Block chain are Web 3.0 technologies that are expected to take over society in the near future. Companies are shifting to adjust to this change.
Users are becoming creators generating their own digital content (tik tok, etc).
Some users are skeptical of Web 3.0 but there are a set of wealthy early adopters who are investing in NFT's, crypto, & XR.
With extended reality technology there is a business opportunity to use game design principles to elevate the concert going experience.
How does the relationship between fan and band shift when both are content creators?
Web 3.0 creates new ways to keep users safe.
Web is shifting towards users generated content.
In the upcoming years there will be more and more blending between virtual and physical using AR & Mixed reality technology.
New technology has created the opportunity for new ways.
VRify
Wave VR
Melody VR
New technology has created the opportunity for new ways.
Attendance
Engagement
Satisfaction
Sales
Staged is a venue that uses emergent tech to bring our users extraordinary entertainment experiences.
We are early adopters. There are no other true parody competitors.
We leverage the physical experience not just virtual.
Music venues
Marketing
Operations
R&D
Ticket Sales
Sponsors/Ads
Merch Sales
Social Planner
MOTIVATIONS
The social planner is motivated by socializing. They are more likely to talk to new people. They're planners and rally their friends to go to events, often times they feel stressed scheduling and planning trips. They’re outgoing & easily bored, they want to be constantly stimulated often times bouncing from activity to activity.
NEEDS
• Stimulation
• A robust social feature
• Easy planning
Thrill Seeker
MOTIVATIONS
To experience life to the fullest. The thrill seeker wants the latest and greatest in experience. This person is a risk taker and their primary motivation is to have a unique experience that is dynamic just like they are.
NEEDS
• Lots of attention to detail in the visual experience
• Visceral impact on the senses
• A unique experience that changes from show to show
Musician
MOTIVATIONS
The musician wants new ways to connect with their fans and a way to progress their career. They want new ways to express their art.
NEEDS
• To connect with fans
Take Away
Users need a quick start & don’t necessarily care about Web 3.0
Take Away
Coordinating plans & people is stressful how can we relieve the stress from users?
Take Away
People spend more time waiting for music than experiencing it. How do we engage users during this time?
Web 3.0 is based off of user generated content. How do users create content @ shows?
Take Away
Leaving a concert can take just as long if not longer as getting in, how do we engage users while they’re winding down?
Staged is an immersive experience. These principles are what will get people invested and engaged in our world.
Bold
Everything can be fun
Keep it fresh
Jam together
We're all artists
